Oakley is a donation of 35 pairs of sunglasses luxury of the rescue miners in Chile, product placement in the next few years into account.
With world attention focused on a dramatic rescue captured after 69 days underground, it was hard not to be used by the miners rakendyto fashionable sunglasses, walking in the light touch.
Doctors have warned of damage to the retina of the miners when they came to light after so much time underground, reports the Telegraph.
A journalist in Chile, which has recommended that the rescue of Oakley, the Chilean private health insurance. Sunglasses donation to 100 percent protection against ultraviolet radiation.
Donation of two models of sunglasses, Oakley website lists for $ 180 each ($ 450 for couples, as some media had reported) has proved a wise investment for the company.
"Our hearts are with the miners and rescue, as the hope for a happy end to the crisis," Oakley said in a statement.
A great joy, the marketing department of Oakley.CNBC reported that the company the equivalent of $ 41,000,000 per year of paid advertising media have reported that the miners wear sunglasses, because it comes from the floor this week. This figure is based on a study in the first row CNBC for Google Analytics, a contribution of corporate valuation.